iCompli heads to Cyprus to explain GDPR implications to marketers there. GDPR isn't just for the UK or even Europe - its impact is global for those doing business and using data from here.
We all know data is the ‘Life blood’ of data base marketing. So if your business is data, if subscribers are the life blood of your business, what does the new data protection regulation mean to you?
Clause 79 of the UK Digital Economy Bill introduces a requirement for a statutory direct marketing code of practice. It's current wording makes it an amendment to the Data Protection Act 1998, but it will clearly have implications for compliance with GDPR.