‘Big Data, Privacy and Consent’

Presentation given on March 4th at the Kent Business School, Canterbury, UK

A presentation to help businesses ‘think forward’ and recognise that they will be judged by a new set of privacy standards; standards where individuals understand and foresee the truly intrusive nature of our consumer surveillance.

Balancing the ‘Give-Get’ equation, ensuring marketers use of Personally Identifiable Information (PII) is both beneficial and consensual is set to become an enormous challenge.  As the Internet of Things (IoT) takes off and our lives become observed in meter-by-meter, second-by-second detail, businesses who wish to profit from this data-fest step on-board a runaway ‘gravy train’.

New legislation in the EU and the US is trying to put the brakes on, but the behemoth social media services and the IoT has the accelerator ‘floored’.

What will you do to position your business as an ethical, legal and symbiotic partner of your customers?

Presentation slides are available here KBS Big Data final

 

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