Laura Paterson

Laura Paterson

Data Compliance Specialist

With a background in data management, data compliance and direct marketing, Laura has over 15 years ecperience in industry.  She specialises in finding, nurturing and renewing customers through recurring payment initiatives and customer enegement programs, recognising that the customer is at the heart of any business.  She can help build data strategies to better understand the data flow within a company,  optimise data development and utilisation and improve customer journeys, using a mix of marketing, governance and compliance for future success. Through a direct marketing framework, she can support companies to understand their data, their customers and the touchpoints that can be used to build loyalty and enhance ROIs.