ePrivacy Regulation update: TTE meeting

ePrivacy holding pattern

ePrivacy Regulation update: TTE meeting

Brussels 3rd and 4th December, 2018

The Transport, Telecommunications and Energy Council (Telecommunication) has met, and much anticipated updates on ePrivacy Regulation have failed to materialise. Unfortunately, it looks like we have been left in a ‘holding pattern’ waiting for Ministers to complete ‘further work’ based on an ‘exchange of views’ about a question which we have not been made privy to.

Not particularly helpful for businesses trying to plan their sales/marketing strategies, especially those involving the adoption of new electronic communication platforms and tools, programmatic marketing and B2B email marketing based on legitimate interests.

I expect the EU Parliament will be unimpressed with progress made by the ‘Council’.