Harnessing Customer Data Is the Future...

Harnessing Customer Data Is the Future...

Harnessing Customer Data Is the Future Of Travel Marketing - And That Future Is Now!

London. November 11, 2015: Join me and a great group of speakers at Tower Bridge next week to talk about harnessing the power of personalisation without breaching privacy laws and privacy bubbles!

Expect lots of fast-paced stuff around the new General Data Protection Regulation, new restrictions on segmentation, explicit consent and the use of big(ish) data for data-driven marketing.

"This 1/2 day masterclass aims to explore the best uses of personalisation, customer experiences and journeys across online channels to improve sales and customer service. The event will also identify what actions are required to plan, execute and deliver a targeted digital marketing strategy that drives sales"

If you would like to meet me and a group of excellent speakers, here is the link