ePrivacy

 

ePrivacy - Brave New World?

Let’s separate some myth from legend, get what facts we know out in the open and start to plan for what could be a more turbulent journey than GDPR!

The emerging ePrivacy Regulation will influence your marketing strategies over the next few years - time to start learning.

Depending on your point of view, this new EU law could signal the death of cookie-based marketing (retargeting, profiling, custom audiences and A/B split testing) or it could herald a brave new world of ‘consent clubs,' white-listed brands and all-powerful gate-keeping browsers. The truth will probably be somewhere between, but this needs to be on your DPO’s marketing radar.

 

We can help with training, consultancy and implementation

 

Book in now for a preliminary chat