ePrivacy - Brave New World?
Let’s separate some myth from legend, get what facts we know out in the open and start to plan for what could be a more turbulent journey than GDPR!
The emerging ePrivacy Regulation will influence your marketing strategies over the next few years - time to start learning.
Depending on your point of view, this new EU law could signal the death of cookie-based marketing (retargeting, profiling, custom audiences and A/B split testing) or it could herald a brave new world of ‘consent clubs,' white-listed brands and all-powerful gate-keeping browsers. The truth will probably be somewhere between, but this needs to be on your DPO’s marketing radar.