California Consumer Privacy Act (CCPA) & GDPR
Solving the pain points with creative ways to drive business growth:
This one-day course is a fast track to privacy compliance comparing and contrasting the GDPR and the CCPA, showing you the mistakes that were made by EU organisations and how to avoid those ‘pit falls’.
For anyone having to consider and implement compliance with the CCPA and/or GDPR - Sales, Marketing, Finance, IT, Customer Services and HR
One Day: 09:30 - 16:30 including Lunch
What are the fundamental human rights enshrined in the GDPR and its Principles and how have they impacted on sales, marketing and business growth?
Is CCPA the same as GDPR? How will this impact my business model, what do I need to change and how can I prepare my business?
What are the friction points, how do they impact on your business growth and what are the creative ways to solve them? Here’s some of the pain points we will solve the course;
Acquiring consent for future marketing aka getting the opt-in!
Using consumer surveillance lawfully and ethically to drive customer engagement e.g. ‘top-of-funnel’ web monitoring and ‘mid-funnel’ email automation and dropped basket marketing.
Managing consent over time, the decay of opt-in rights as engagement falls off
CRM systems that support compliance and their integration with SaaS email marketing systems e.g. MailChimp.
Profiling and Facebook/Social Media marketing; just what do I need to drive ads on Customer Audiences and pixel retargeting
How can I keep consent/engagement levels high; the role of the privacy notice, privacy user interface and TRUST!