Marketing Law - The Fundamentals

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Marketing Law - The Fundamentals

Overview: 

Essential guide to the laws and codes governing your sales & marketing activities. It will develop skills and knowledge to create and deliver powerful, compliant marketing campaigns.

Who is it for?: 

For marketing professionals, business owners and sales managers to ensure their marketing, lead generation and conversion tactics are compliant and effective!

Learning Outcomes: 

We apply the legislation to all facets of marketing, building your knowledge and condidence when dealing with, inter alia..

  • the regulatory authorities and their enforcement powers
  • ASA CAP code
  • Trademarks, intellectual property, copyright
  • Online affiliate, influencer and social marketing and handling user generated content
  • lotteries, prize draws and competitions
  • Fair, lawful and transparent data processing – using personal data for data driven marketing
  • Contract law
  • Consumer rights and unfair commercial practises.
Duration: 
One Day - 6 hours CPD
Cost: 
£395 ex VAT