Marketing Law - The Fundamentals
Overview:
Essential guide to the laws and codes governing your sales & marketing activities. It will develop skills and knowledge to create and deliver powerful, compliant marketing campaigns.
Who is it for?:
For marketing professionals, business owners and sales managers to ensure their marketing, lead generation and conversion tactics are compliant and effective!
Course Structure:
9.30 - 12.30 each day (UK Time)
Learning Outcomes:
We apply the legislation to all facets of marketing, building your knowledge and confidence when dealing with, inter alia..
- the regulatory authorities and their enforcement powers
- ASA CAP code
- Trademarks, intellectual property, copyright
- Online affiliate, influencer and social marketing and handling user generated content
- lotteries, prize draws and competitions
- Fair, lawful and transparent data processing – using personal data for data driven marketing
- Contract law
- Consumer rights and unfair commercial practises.
Duration:
Two half-days - 6 hours CPD
Cost:
£300 ex VAT (£360 incl VAT)
Booking links: