Top 10 most complained about adverts of 2015

I have just read the 2015 top 10 most complained about adverts as identified by the Advertising Standards Authority (ASA).

Class action lawsuit for online behavioural advertising practices!

It is complex and it's not just about OBA, cookies and advertising. As with the recent Vidal-Hall Vs Google case, there's clearly a growing sentiment that "enough is enough", you can't make vast sums of money trading personal data when you never asked permission in the first case.